The Republican National Committee (RNC) launched a new ad Wednesday accusing President Obama of "left turn after left turn" when it comes to his economic policies.
The ad, "Change Direction," includes a mash-up of action-movie-style mishaps, warning that Obama's economic policies would "drive us to disaster."
The spot will also be tweaked in the coming weeks to target voters in unspecified battleground states.
The ad previews the kind of messaging the RNC will use against Obama, especially at a point in the cycle in which Republicans are duking it out in the presidential primary. While they use their resources against each other, the RNC can pick up the slack by priming the pump against Obama, especially when it comes to the economy.
Democratic National Committee communications director Brad Woodhouse shot back at the RNC spot, calling the new ad misleading. He said:
No one should be surprised that the Republican Party, much like its candidates for President, are trying to mislead voters about the state of the economy. While the President continues to fight to clean up an economic mess that was years in the making, Republican's would rather run negative ads than offer positive ideas. Instead of joining in solutions that will strengthen the Middle Class and create jobs, Republicans are fighting to protect budget-busting tax loopholes for oil companies and Wall Street, tax breaks for millionaires and billionaires and to roll back laws that crack down on consumer ripoffs by lenders and insurance companies. Instead of working to protect the privileged few while slashing support for seniors, students and the investments we need to get our economy moving again, Republicans should work with Democrats and President Obama to help Middle Class families get ahead — the very people who were hurt the most by a decade of failed economic policies.
Updated 11:07 a.m.