The Democratic National Committee on Tuesday launched a new website highlighting the consequences if Republicans succeed in repealing ObamaCare, the first volley in the party's new offensive designed to promote the much criticized law.
The website — www.TheGOPHealthcareplan.com — will argue that despite recent attention on the technical problems that have hurt the rollout of ObamaCare, a return to the insurance market before the law was passed would ultimately hurt consumers more.
"The new site will outline the impact of Republicans repealing the ACA, which would bring us back to the days when insurers could kick kids off their family’s healthcare plans, drop consumers for having a pre-existing condition and so much more," said DNC spokesman Michael Czin.
But the site is also designed to amplify the White House's just announced three-week messaging blitz ahead of the deadline to enroll in ObamaCare.
President Obama will kick off that effort with a speech Tuesday, where, according to a White House official, he will discuss how repealing the law would impact middle-class families "who have already begun to rely on" benefits provided under the law.
The dovetailing messaging will continue throughout the month, with the White House, lawmakers, and the DNC focusing their efforts on a different benefit of the law each day.
Republican leaders on Tuesday maintained that ObamaCare was hurting consumers and should be repealed, with House Majority Leader Eric Cantor (R-Va.) declaring that the program remained "plagued with problems," despite repairs to the ObamaCare website.
"This administration has to finally come clean and explain why and how Americans are impacted by this law," Cantor said. "This is not something that is helping Americans. It is harming those people who need help most right now."
Asked whether Republicans would offer an alternative to maintain popular benefits of the law, Speaker John Boehner (R-Ohio) left the door open for a GOP alternative to healthcare reform, telling reporters "we'll see" about a vote on a "patient-centered" plan in 2014.
"The American people want to be able to pick their own type of health insurance; they want to be able to pick their own doctor; they want to be able to pick their own hospital," Boehner said.