By Justin Sink
Michelle Obama will sit for a trio of interviews with urban radio stations as part of a coordinated White House blitz intended to promote ObamaCare coverage among mothers and minorities.
The first lady will be interviewed Wednesday evening by Yolanda Adams, Al Sharpton and Joe Madison, three of the nation’s most popular African American talk radio hosts.
The first lady’s radio appearances are intended to compliment an afternoon event with the president and mothers who have worked to promote ObamaCare in the Oval Office.
The White House believes women are crucial to their push to get uninsured consumers to sign up for coverage. That’s especially important after the botched rollout of the ObamaCare website prevented early enrollments in the system, leaving the administration playing catch up in the final three months before enrollment closes.
“During the meeting, the group will discuss the critical role that moms are playing in helping their families and communities access quality, affordable health care by encouraging their adult children, family members and peers to sign up for coverage,” the White House official said. “Women are often the health care decision makers for their families and are a key demographic for the ongoing effort to ensure consumers know about the new health benefits available to them under the ACA.”
The first lady’s media appearances also dovetail with a series of recent interviews by top women in the administration intended to promote the law.
According to the White House, senior adviser Valerie Jarrett, domestic policy director Cecilia Muñoz and Health & Human Services Secretary Kathleen Sebelius have all provided interviews for women’s magazines, including Cosmo Latina, Marie Claire, Glamour and Ebony.
The push comes as a Washington Post/ABC News poll released Friday found that half of all women say they oppose the ObamaCare law.
A Kaiser poll released earlier this month found that four in 10 college-educated white women hold a “very unfavorable” view of the law, 10 points worse than a month ago. Another 10 percent of women say they have a “somewhat unfavorable” view of the law.