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Obama campaign launches new website supporting healthcare reform
President Obama's reelection campaign on Thursday launched a new website that leaves no doubt he intends to stand behind healthcare reform as a signature accomplishment of his first term.
Obama chose not to mark publicly the second anniversary of the healthcare reform legislation, which arrived a few days before the Justice Department will begin defending the constitutionality of the bill when the Supreme Court hears arguments on it next week.
The move sparked speculation that the White House was distancing itself from the bill, as well as criticism from the Republican National Committee that Obama no longer wanted to "own" the legislation.
Senate Minority Leader Mitch McConnell (R-Ky.) mocked the White House's decision not to "celebrate" the two-year mark by sending out a satiric press release noting the White House marked the six month and one-year anniversaries.
The campaign set up a question-and-answer tool that touts features of the legislation and personalized benefits. For instance, a survey-taker who specifies her gender as female gets this message: "Starting in 2014, insurance companies won't be able to charge more or deny coverage based on a pre-existing condition, like breast cancer."
A series of videos highlighting personal testimonies double down on the campaign's individualized outreach strategy. Its strategy has been to break down the legislation into aspects that people can see applying to their day-to-day lives.
"The videos are part of [Obama For America]'s ongoing effort to share the stories of how millions of Americans have already experienced firsthand the Affordable Care Act’s important benefits and the economic security it provides," a press release from the Obama campaign states.
Cutter's email also asked for donations to "defend health reform" from Republicans in the upcoming election.
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