The campaign set up a question-and-answer tool that touts features of the legislation and personalized benefits. For instance, a survey-taker who specifies her gender as female gets this message: "Starting in 2014, insurance companies won't be able to charge more or deny coverage based on a pre-existing condition, like breast cancer."
A series of videos highlighting personal testimonies double down on the campaign's individualized outreach strategy. Its strategy has been to break down the legislation into aspects that people can see applying to their day-to-day lives.
"The videos are part of [Obama For America]'s ongoing effort to share the stories of how millions of Americans have already experienced firsthand the Affordable Care Act’s important benefits and the economic security it provides," a press release from the Obama campaign states.
Cutter's email also asked for donations to "defend health reform" from Republicans in the upcoming election.