RNC Chairman Reince Priebus will host a conference call detailing the strategy with reporters Thursday morning, and state party officials plan to circulate research pieces and op-eds hammering the theme.

"Obama has no record to run on so he’s out on the trail resorting to the same tactics he campaigned against in 2008. He has a litany of broken promises so what does he do? Lay blame, make excuses, run on gimmicks and engage in divisive politics. Four years later we know the candidate of Hope and Change is now Hype and Blame," said RNC spokeswoman Kirsten Kukowski.