Labor union, Dem super-PAC reserve $20M in ad time

A super-PAC supporting Democratic candidates for the House of Representatives and a major union have purchased nearly $20 million in ad time for the fall.

The buy, funded by House Majority PAC and the SEIU, will target some 47 competitive House races as Democrats look to chip away at the Republican advantage in the lower chamber. The super-PAC is chipping in $16 million, while the labor organization is spending $3.7 million.

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"The Koch brothers, Sheldon Adelson and Karl Rove have deep pockets, but House Majority PAC has a proven ability to spend efficiently and effectively and win races — just like in the NY-26 and AZ-08 specials when we won despite being outspent by Republican groups," Alixandria Lapp, executive director of House Majority PAC, said in a statement.

Lapp was referring to wins by Rep. Kathy Hochul (D-N.Y.) and Rep. Ron Barber (D-Ariz.) in recent special elections. Barber won the seat of former Rep. Gabrielle Giffords (D), who was forced to retire after an assassination attempt in 2011.

The SEIU, meanwhile, said the ad buy would allow it to capitalize on recent grassroots voter-turnout efforts.

"This partnership with House Majority PAC will ensure that the work being done by SEIU member volunteers at the doors, on the phones and in the neighborhoods is backed up by a vigorous paid media campaign," Brandon Davis, the national political director for the SEIU, said in a statement.

The SEIU has been aggressive in early ad spending, frequently partnering with Democratic-leaning super-PACs. Last month, the union partnered with Priorities USA, the super-PAC supporting President Obama's reelection effort, for a multimillion-dollar Spanish-language ad campaign.

The pair say they hope their efforts can help Democrats win the net 25 seats they would need to retake the House, saying the funding will primarily target vulnerable Republicans. Among their targets: Republican Reps. Scott Tipton and Mike Coffman of Colorado, Vern Buchanan and David Rivera of Florida and Ann Marie Buerkle of New York.

This post was updated at 1:50 p.m.