"I've always been proud of my late grandfather's legacy as a governor and a presidential candidate. And I'm prouder still to see my dad follow in his footsteps," wrote Mitt's son, Tagg, in a fundraising email to supporters. "So I'm really excited to announce that the official online store will be carrying a Vintage Collection inspired by my grandfather's 1968 presidential campaign."

The Obama campaign has also looked to expand the fashion choices available in their online store away from traditional offerings this cycle, promoting their "Runway to Win" collection that features famous designers like Marc Jacobs and Diane von Gurstenberg.