The Obama campaign has frequently targeted Romney's time at Bain in campaign ads and speeches, saying the company shipped jobs overseas and exploited workers and the financial system for the personal gain of top executives.

But the Romney campaign is hoping to turn that potential liability into an asset with the final night of the Republican convention. In addition to the website, Thursday's program in Tampa is expected to feature a speech by the co-founder of Staples and a video touting the successes of Steel Dynamics.