The Hill sees biggest online year-over-year traffic growth among US publishers

SimilarWeb has found that The Hill has secured the biggest year-over-year increase in traffic among all U.S. publishers.

The digital analytics firm reports that The Hill increased its year-over-year traffic by 72 percent — more than any of 114 leading publishers included in the study.

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The Hill increased its visits from 9.2 million to 15.9 million based on combined mobile and desktop visits, SimilarWeb reported.

The increase comes amid rising interest in the presidential race. The traffic hike also comes despite a decline in average traffic for U.S. news publishers of 14 percent, according to SimilarWeb.

SimilarWeb looked at traffic growth between November 2014 and November 2015.

The Hill was followed by Tech Times, which saw its traffic grow by 69 percent, and Bustle, a new media company for millennial women that won 65 percent growth.

Breitbart won 55 percent growth, Newsweek 32 percent growth, Vice 25 percent growth and the New York Post 24 percent growth.

“The Hill’s tremendous growth is a testament to what we have always believed: serious journalism about government and politics works on the web,” Jimmy Finkelstein, chairman of The Hill, said in a statement: “In fact, we expect this growth to substantially accelerate this month and the coming year.”

SimilarWeb is a global analytics firm that helps companies decide on their online strategies. It was recognized in 2015 as one of Europe’s top 100 fast-growing companies by Red Herring and was elected by Wired as one of the hottest startups in Europe.

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