Ivanka Trump is becoming an increasing visible figure on behalf of her father Donald TrumpDonald TrumpTrump slams 'totally biased' judge in Trump U case Ex-pharma CEO Martin Shkreli: I didn’t endorse Trump Five things Clinton needs to do to win the California primary MORE, starring in a new radio advertisement this week for the Republican presidential candidate's campaign.
"When I was a young girl, my father, Donald Trump, always told me that I could do anything that I set my mind to if I coupled vision with determination and hard work," Ivanka says in the 60-second spot
. "He meant it."
Ivanka Trump, 34, says that her father is "deeply grounded in tradition," casting him as an inspirational figure both as an entrepreneur and a parent and glowingly stating that he has "achieved success at the highest level across multiple industries."
Her line about tradition is aimed at social conservatives, who Trump has targeted recently. The ad, which features Ivanka Trump speaking calmly over piano music, is also a marked contrast from ads featuring her boisterous father.
The radio ad will air in the early voting states of Iowa and New Hampshire, according to Trump's campaign, which released a statement from the candidate touting "the support of all of my children" for his White House bid.
“My family has been so supportive of me and my candidacy and I am so proud of Ivanka," Trump said, describing her as "a terrific person, a devoted mother and an exceptional entrepreneur."
Ivanka and her brothers have appeared with their father at GOP debates.