Obama campaign uses email list to rally supporters on 'fiscal cliff'

Supporters of President Obama received an email outlining the president's position on the "fiscal cliff" Wednesday, the first evidence of his plan to use his massive campaign infrastructure to advocate for policy goals.

On Tuesday, the president's campaign manager, Jim Messina, said the system built for the releection effort  — including its huge voter and donor databases that were widely credited with helping secure a victory — would be used increasingly to advocate for policy goals.

The email highlights Obama's ideas to avoid the tax hikes and spending cuts scheduled to go into effect next year. It includes a graphic in the style of many of the campaign's signs and correspondence, stating the president "has a concrete plan to reduce the deficit so we can grow the economy."

It also urges supporters to rally their friends and family around Obama's plan and encourages the use of social media to share the graphic that highlights the president's preference to raise income tax rates on the wealthiest Americans and cut some spending.

"Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors," the email reads.

Speaking Tuesday at a Politico Playbook breakfast, Messina said they would ask supporters to use tools like the campaign's social media dashboard to lobby members of Congress on behalf of the president's goals.

“People just spent five years winning two elections together,” Messina said. “They're not now just going to walk away.”

Obama has also signaled personally that he hopes to keep his grassroots supporters involved in the coming fiscal-cliff negotiations, telling a conference call of tens of thousands of activists last week that he needed their help in the fiscal cliff negotiations.

"We are going to have some triumphs and some successes, but there are going to be some tough days, starting with some of these negotiations around the fiscal cliff that you probably read about, making sure that our tax system is fair,” Obama said. “So we are going to need you guys to stay active. We need you to stick with us and stay on this."

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