Trump's name is polarizing, data suggests
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Donald TrumpDonald John TrumpTrump threatens ex-intel official's clearance, citing comments on CNN Protesters topple Confederate monument on UNC campus Man wanted for threatening to shoot Trump spotted in Maryland MORE's name can have a polarizing effect on Americans' attitudes about general statements and policies advocated by the Republican presidential front-runner, new polling suggests. 
Quinnipiac University released survey data Wednesday looking at statements from Trump, such as his call to "take out" terrorists' families and his proposal to ban Muslims from entering the United States.
Asked about the statement, "The American dream is dead," 45 percent of voters who will support Trump over Democratic candidate Hillary ClintonHillary Diane Rodham ClintonClinton to headline trio of DNC fundraisers: report Allegations of ‘Trump TV’ distract from real issues at Broadcasting Board of Governors Chelsea Clinton: Politics a 'definite maybe' in the future MORE in November somewhat or strongly agreed with the statement. But when Trump's name was attached to the statement — "Trump says that 'The American dream is dead'" — 68 percent of Trump voters agreed. 
There was also less opposition from Trump voters when the candidate's name was attached to the statement: 54 percent somewhat or strongly disagreed with the statement in general, but just 30 percent disagreed when Trump's name was involved.
Non-Trump voters also voiced greater opposition to the statement when the controversial businessman's name was included, from 68 percent disagreeing before to 81 percent after.

"In politics, as in business, the Trump name has an impact," Quinnipiac University Poll Director Douglas Schwartz said in a statement released with the survey data.

"Even on Donald Trump's most infamous quotes, attaching him to the statement affects voters' opinions. Simply reminding voters that these are Trump's policies and statements increases positive effects among his supporters and negative effects among non-supporters."
When asked about the proposal to bar Muslims from entering the U.S., 76 percent of Trump voters said they strongly or somewhat agree with the proposal, while 22 percent said they disagreed.
But when Trump's name was added to the proposed ban on Muslims, there was a rise in support among Trump voters: 88 percent agreed with the proposal, compared to 10 percent who disagreed.
Among non-Trump voters, 73 percent disagreed with the proposal, but even more, 80 percent, disagreed when the businessman's name was associated with it.
The survey of 1,451 voters in the U.S. was conducted March 16–21 via landlines and cellphones with an overall margin of error of 2.6 percentage points.