Links from the email also prompt supporters to continue to donate to the campaign, a sign that the president's record-shattering fundraising team could continue to be a major force in future cycles.
On Thursday, Politico reported that Messina would be opening the newly restructured group's office just blocks from the White House. While he is not expected to hold an official West Wing title, the former campaign manager will likely play a large political role in Obama's second term — especially with the expected retirement of senior adviser David Plouffe.
One possibility is that the campaign is converted into a super-PAC or issues-based nonprofit organization. Alternatively, the campaign could turn over its databases to the Democratic National Committee, although it has thus far been reluctant to allow other candidates access.
The former Obama campaign has already played a prominent role in policy debates since the president's reelection. During the debate over the "fiscal cliff," the campaign frequently emailed supporters in an attempt to rally them around the Democrats' tax plan. After a deal was struck, the president recorded a video celebrating the deal that was released in an email to the campaign's listserv.