By Justin Sink
The White House is aiming to boost proposals outlined by the president in his address through a social media and advertising blitz in the days after the speech. The administration invited 100 supporters on the president’s social media networks to watch the speech at a White House viewing party, and Obama will travel to North Carolina, Georgia, and Illinois in the coming days to rally support for his proposals. The call with supporters will likely dovetail with those efforts.
The president’s campaign relaunched as a policy-oriented nonprofit — renamed Organizing for Action — following the campaign. Former Obama campaign manager Jim Messina has said the group will work to use the campaign's infrastructure and voter database to support the president in his second term.
"Issues like immigration, climate change and gun violence will be debated over these next four years, and President Obama is ready to take them on — but he needs us by his side," Messina wrote in an email to supporters. "Our goal is to help him get things done, but also to help change how things get done in Washington in the first place."
The group has pledged not to be explicitly partisan as it advocates on behalf of the president’s policy goals.
“Neither OFA nor its chapters will be involved in any way in elections or partisan political activity,” the group recently posted on its website. “Its exclusive purpose is public policy advocacy and development, and in particular, both enactment of President Obama’s legislative agenda and the identification and advancement of other goals for progressive change at the state and local level.”