The National Rifle Association (NRA) is targeting Sen. Joe ManchinJoe ManchinElection-year politics: Senate Dems shun GOP vulnerables Mylan CEO should be ashamed of EpiPen prices Overnight Finance: Senate rejects funding bill as shutdown looms | Labor Dept. to probe Wells Fargo | Fed to ease stress test rules for small banks MORE (D-W.Va.) with new ads urging him not to help President Obama and New York Mayor Michael Bloomberg (I) pass new gun restrictions.
One of the new NRA ads begins with a clip of a 2010 Manchin Senate campaign ad where he says, "As your senator, I'll protect your second amendment rights."
"That was Joe Manchin's commitment," a voiceover in one of the ads says.
"But now, Manchin is working with President Obama and
New York Mayor Michael Bloomberg. Concerned? You should be. Tell Sen.
Manchin to honor his commitment to the Second Amendment and reject the
Obama-Bloomberg gun control agenda."
The ad contrasts Manchin's current relationship with the NRA to the one he had with the lobby group before he and Sen. Pat Toomey (R-Pa.) introduced a proposal to expand background checks to include sales at gun shows and over the Internet.
Manchin had earlier received an "A" rating on gun rights from the NRA, but is now facing the group's ire.
The NRA's advertising comes as Bloomberg urges wealthy Democrats to stop donating money to four Senate Democrats who voted to block expanding background checks for gun sales.
Those Democrats are Sens. Mark PryorMark PryorCotton pitches anti-Democrat message to SC delegation Ex-Sen. Kay Hagan joins lobby firm Top Democrats are no advocates for DC statehood MORE (Ark.), Max BaucusMax BaucusChina moves to lift ban on US beef Overnight Healthcare: Zika fight stalls government funding talks | Census finds big drop in uninsured | Mental health bill faces wait Glover Park Group now lobbying for Lyft MORE (Mont.),
Mark BegichMark BegichRyan's victory trumps justice reform opponents There is great responsibility being in the minority Senate GOP deeply concerned over Trump effect MORE (Alaska) and Heidi HeitkampHeidi HeitkampElection-year politics: Senate Dems shun GOP vulnerables Democrats press Wells Fargo CEO for more answers on scandal Wells Fargo board to decide on executive clawbacks MORE (N.D.).
Even though the proposal by Manchin and Toomey failed to win the 60 votes needed to overcome a Senate filibuster, Manchin has recently expressed hope that the Senate would try again to pass legislation expanding background checks.