Former top Obama administration aides Robert Gibbs and Ben LaBolt announced Wednesday that they have formed a new consulting firm, the Incite Agency.

Gibbs, who last served as White House press secretary, and LaBolt, the spokesman for President Obama's 2012 reelection campaign, said the new group would focus on branding and media relations, according to reports. 

The firm will be based in Washington, D.C., and will be part of the existing Democratic consulting firm New Partners. 

Former Obama campaign aide Adam Fetcher will also join the group and serve as managing director for the new firm. 

Incite Agency already has a number of clients, including both corporations and nonprofits, according to LaBolt. LaBolt told The Huffington Post that, while the group would work on political "causes" they supported, they would not work on campaigns. 

Gibbs and LaBolt are the latest former Obama staffers to head to consulting or lobbying jobs. Former Obama deputy campaign manager Stephanie Cutter last month also launched a new consulting firm.