Schumer: Bloomberg gun control ads won’t be effective

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On Wednesday, Bloomberg sent a personal letter to more than 1,000 New York-area campaign donors, urging them not to give to the four Democrats — Sens. Max Baucus (Mont.), Mark Begich (Alaska), Heidi Heitkamp (N.D.) and Mark Pryor (Ark.) — who voted against the upper chamber's bipartisan background check bill.

Last month, Bloomberg's gun control group made a $350,000 ad buy in Arkansas specifically targeting Pryor over his "no" vote. The group has also aired ads critical of Sen. Jeff Flake (R-Ariz.), a potential swing vote who opted against supporting the bill.

Schumer, who formerly headed the Democratic Senatorial Campaign Committee — charged with getting Democrats elected to the Senate — said Bloomberg should try to instead co-opt the political power of the NRA. In the interview, he even provided a script for a commercial he believed would be more effective.

“Now I’m an NRA member. I’m proud of that,” Schumer said, in what the magazine described as a "country twang." “My daddy was, his daddy before him, and my kids are going to be NRA members. But on this one? Background checks? They’re wrong. That background check ain’t gonna affect me. I’m a law-abiding citizen. It’ll just affect felons, spousal abusers, people [who are] mentally ill. So on this one, I don’t agree with the NRA.”