Last month, Bloomberg's gun control group made a $350,000 ad buy in Arkansas specifically targeting Pryor over his "no" vote. The group has also aired ads critical of Sen. Jeff FlakeJeff FlakeOvernight Tech: GOP chairman to propose high-skilled visa overhaul | Zuckerberg's 5,700 word letter | Tech lobbies gear up ahead of internet fight Senate Dem blasts GOP for trying to repeal broadband privacy rules Planned Parenthood targets GOP lawmakers amid ObamaCare protests MORE (R-Ariz.), a potential swing vote who opted against supporting the bill.
Schumer, who formerly headed the Democratic Senatorial Campaign Committee — charged with getting Democrats elected to the Senate — said Bloomberg should try to instead co-opt the political power of the NRA. In the interview, he even provided a script for a commercial he believed would be more effective.
“Now I’m an NRA member. I’m proud of that,” Schumer said, in what the magazine described as a "country twang." “My daddy was, his daddy before him, and my kids are going to be NRA members. But on this one? Background checks? They’re wrong. That background check ain’t gonna affect me. I’m a law-abiding citizen. It’ll just affect felons, spousal abusers, people [who are] mentally ill. So on this one, I don’t agree with the NRA.”