Vanity Fair labels itself 'the magazine Trump doesn't want you to read'

Vanity Fair is taking advantage of public criticism from President-elect Donald TrumpDonald John TrumpRand's reversal advances Pompeo New allegations could threaten Trump VA pick: reports President Trump puts on the pageantry for Macron’s visit MORE.

“The magazine Trump doesn’t want you to read. Subscribe now!” blares the new banner on the magazine’s website.

Once readers click "subscribe," the banner changes to say: " 'The way down, big trouble, dead!' magazine Trump doesn't want you to read."

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Trump targeted the magazine on Twitter earlier Thursday, after Vanity Fair published a review of Trump Grill that called it the worst restaurant in America.

“Has anyone looked at the really poor numbers of @VanityFair Magazine,” Trump tweeted. “Way down, big trouble, dead! Graydon Carter, no talent, will be out!” 

The tweet names Graydon Carter, the editor of Vanity Fair, who once called Trump a "short-fingered vulgarian." 

The story Trump was presumably reacting to, titled "Trump Grill could be the worst restaurant in America," still appears in the top spot on the magazine's website.

The subheadline claims the restaurant “reveals everything you need to know about our next president.”

“The allure of Trump’s restaurant, like the candidate, is that it seems like a cheap version of rich,” author Tina Nguyen writes.