Former White House chief of staff Bill Daley is prominently featuring the iconic photograph of the Situation Room during the raid to kill terrorist leader Osama bin Laden on his new campaign site.

Daley, who is running for governor of Illinois, features the picture under a marker proclaiming, "This is what leadership looks like," on the homepage of his recently launched website.

"As President Obama's chief of staff, Bill played a key role in the operation that captured Osama bin Laden," the image caption reads.

A spokesman for the campaign told the Chicago Sun-Times that Daley “was the only non-national security council member or staff member who was in every meeting about that raid," and defended the use of the picture in campaign materials.

“This photo is about Bill Daley’s record at the White House and nothing more,” his spokesman, Pete Giangreco, told the paper. “The picture speaks for itself.”

Daley, the former Secretary of Commerce, served as White House chief of staff from January 2011 to January 2012.