In his new job, Phillips hopes to use the same tools to reach foreign audiences. He'll help reimagine a bureau grappling with how to best convey foreign policy ideas and American culture in an increasingly diverse and fractured media environment.

“It’s a double-edged sword: It’s easier to get information out but also harder to correct misinformation that’s out there,” Phillips told the Post.

The State Department has also used social media to help in the wake of international disasters. During Secretary of State Hillary ClintonHillary Rodham ClintonRNC paid little-known firm for reports on Clinton: report Dem rep: 'We must pause the entire Trump agenda' until Russia investigation complete New England Patriots to visit White House on April 19 MORE's tenure there, the department used social media to raise money for the victims of the Haiti earthquake.

According to the Post, Phillips will report to Rick Stengel, who recently left Time magazine to take a job as under secretary of public diplomacy and public affairs.