Conservative Party special election candidate Doug Hoffman is up with an ad in the race for former Rep. John McHugh's (R-N.Y.) seat, and it takes square aim at the GOP nominee.

Hoffman, who has garnered plenty of attention as a little-'c' conservative alternative to centrist GOP Assemblywoman Dede Scozzafava, uses the ad to push Scozzafava to the left.

The ad features a series of costumed characters and suggests Scozzafava is trying to hide her real ideology. The last costume features a suit and a Ronald Reagan mask.

"Pretending can't make you a Reagan Republican," the narrator says.

Look for Hoffman and Democratic nominee Bill Owens to continue to focus their message squarely on Scozzafava, who enters the race as the frontrunner.