Obama to address financial reform Thurs. in NYC

President Barack Obama will travel to Wall Street on Thursday to talk financial reform.

White House Press Secretary Robert Gibbs said the president will head up to the financial center to make his case for financial regulation reform, currently the top priority before Congress.

Obama will call for "swift Senate action," Gibbs said Monday in a statement, "almost two years after the crisis hit and almost one year after the administration first laid out a detailed plan for holding Wall Street accountable and protecting consumers."

The speech will be one of the most high-profile moves by Obama to push for financial reform as the Senate is set to begin debate on its own measure.

The administration has begun reaching out to Republican senators like Maine's Susan Collins in order to win over the one GOP vote -- or more -- needed to advance the legislation.

The speech will be held at the historic Cooper Union in Manhattan, a locale for many previous, historic presidential speeches.

"The crisis has already wiped out trillions of dollars in family wealth and cost over 8 million jobs," Gibbs said. "The President will also remind  Americans what is at stake if we do not move forward with changing the rules of the road as a part of a strong Wall Street reform package."