Mitt Romney's campaign has a released a new television ad featuring a woman who backs the GOP nominee after voting for President Obama in 2008.
But the former governor still lags behind Obama with women voters, polls have found.
The new ad shows a small-business owner, Melanie McNamara, speaking with remorse about her vote for Obama.
"I'm disappointed in Barack ObamaBarack ObamaCannabis conversation urged at North American Leaders Summit Obama: 'There's still work to do' for gay community Our most toxic export: American politick MORE as my president because he promised … that we're all going to be able to prosper," McNamara tells the camera. "I don't see the prospering."
The ad makes a bid for women voters by arguing that Romney will be better for the economy – an issue women care about, McNamara says, because "you think about your children."
In a slide of text, the ad states that "there are over 450,000 more unemployed women" since Obama took office, according to the Bureau of Labor Statistics.
"What I want to think about is a future that has jobs, where our economy is growing again. That's important to women, and it's important to me," McNamara says.
McNamara is from North Carolina, a crucial swing-state, and this is not the first time her support for Romney has put her in the spotlight.
Romney and his running mate, Rep. Paul RyanPaul RyanRangel: Trump puts Ryan in tough spot Dems find voice with disruption Democrats plan 'day of action' to keep spotlight on guns MORE (R-Wis.), visited her furniture company in August for a campaign rally and a major interview with Bob Schieffer of CBS.
The Romney campaign did not say where or when the new ad will run.