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Absolut Boycott
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04/08/08 08:12 AM ET
A border security and immigration PAC is calling for a nationwide boycott of Absolut Vodka for an ad the Swedish distillers ran in Mexico portraying an "Absolut world" showing Mexico extending across much of the western United States.
The vodka company has pulled the ad, but William Gheen of the Americans for Legal Immigration PAC (ALIPAC), told The Hill "that's not good enough on this one" demanding that the ad agency as well as the executive that approved the ad be fired by Absolut.
ALIPAC and 100 other groups will go ahead with a boycott of the vodka, organizing the boycott through a website the PAC created.
"Absolut vodka is trying to sell liquor to Mexicans that aspire to control the Southwest United States," Gheen said in a statement announcing the move. "Everywhere we look, Global corporations have a hand in this brewing disaster and Absolut just made the list."
The ad has attracted attention from various other border security groups and bloggers. One bloggers on the conservative site RedState wrote, "time to pour the Absolut down the drain. The brand from my beloved Sweden will have to be replaced."
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokesman for the company said on its website.
The ad is below.
The vodka company has pulled the ad, but William Gheen of the Americans for Legal Immigration PAC (ALIPAC), told The Hill "that's not good enough on this one" demanding that the ad agency as well as the executive that approved the ad be fired by Absolut.
ALIPAC and 100 other groups will go ahead with a boycott of the vodka, organizing the boycott through a website the PAC created.
"Absolut vodka is trying to sell liquor to Mexicans that aspire to control the Southwest United States," Gheen said in a statement announcing the move. "Everywhere we look, Global corporations have a hand in this brewing disaster and Absolut just made the list."
The ad has attracted attention from various other border security groups and bloggers. One bloggers on the conservative site RedState wrote, "time to pour the Absolut down the drain. The brand from my beloved Sweden will have to be replaced."
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokesman for the company said on its website.
The ad is below.
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