Throughout the course of history, open competition has driven commercial organizations to innovate new products, services and technologies that give consumers greater choices for better products at greater value. In the United States, this simple principle has fueled the world’s largest economy that consistently delivers superior offerings to American consumers and to the world. Market competition within any industry results in innovation, lower prices, and greater customer service. Simply put, competition is good for consumers and it’s good for industry: It drives us all to be better. The airline industry is no exception.
We at Norwegian Air International – a lower fare European airline– have been seeking to enter the U.S. marketplace with new services and provide traveling consumers what they want and, indeed, deserve: superior customer service, affordable fares, point-to-point service between the U.S. and Europe, and all on brand new aircraft. We are seeking to provide travelers an option currently unavailable to them – a truly high level of customer-oriented service in new transatlantic markets coupled with lower fares and more competition.
At Norwegian Air International, we have adopted an adaptive approach to satisfy what has been identified as great pent-up consumer demand – particularly in an industry where the most notable changes in recent years have been a spate of large mergers and the establishment of global alliances. Competition in air travel most widely available to consumers has diminished as the result of a series of large mergers and mega-alliances between the biggest carriers. While these actions have provided some benefit to consumers, they have not delivered the type of consumer-oriented, cost-conscious service that Norwegian Air International seeks to offer.
In addition, Norwegian Air International is looking to help the U.S. economy, not only through boosting tourism, but also by creating more American jobs for both the travel and airline industry. We already employ more than 300 American cabin crew members in Fort Lauderdale and New York and our crew in the US are fully compliant with U.S. labor laws, while our crew in Norway and the UK are compliant with those nation’s respective labor laws.
Let me be clear. Contrary to what some of our opponents are suggesting, safety is our number one priority. Norwegian Air International fully complies with all applicable safety standards and its crews are trained according to EU standards – in addition to our own rigorous, supplemental training programs. The airline is subject to Irish oversight and as the Irish Minister for Transport, Tourism and Sport conveyed to Secretary Foxx “our safety . . . regimes are based on EU law and also in accord with all applicable ICAO requirements. Our safety oversight regime has been recognized as among the best in the world by ICAO under the Universal Safety Oversight Audit Program.” Quite simply, there is no basis to question our commitment to safety.
Norwegian Air International offers a win for everybody: for consumers who benefit from lower fares made possible by lower fuel costs, for the environment as a result of lower CO2 emissions, for the creation of new American jobs, and for the U.S. economy that’s bolstered by foreign tourists who can now afford a trip to Disneyworld or even Yosemite.
Some want to prevent American consumers from having a choice and letting the free market offer new services for the public. At Norwegian Air International we believe the decision should belong to you, the American consumer. It is time to open the skies for Norwegian Air International to fly.
Nyseth is chief executive officer for Norwegian Air International.