How surprised would you be if you went to your local Honda dealer and bought a car, but when you tried to register it you were told it was stolen property?

What if you went to Target and bought a blender, but when you filled out the warranty card you were told it already belonged to someone else?

Things like this don’t happen, right? Companies like Honda and Target are respectable merchants who would never encourage the distribution of stolen property. Right? Wrong. They do. So do companies like Kraft, Lego, and the makers of Claritin. Every day.

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It sounds insane, but Honda, Toyota, Target, Kraft, Lego, and Claritin are spending gobs of money every day to finance theft – whether they know it or not.

According to The Wall Street Journal, a recent tour of the web revealed literally hundreds of so-called “file-sharing” websites offering stolen content that featured advertising paid for by all of the above companies. An ad for Velveeta ran before an illegally hosted episode of “Game of Thrones.” A Honda spot appeared alongside a pirated episode of “Mad Men.”

Plainly put: These file-sharing sites are stealing, and these well-known major brands are paying them to do it.

Of course, the companies make a dubious argument that they aren’t responsible. See, they give their ad dollars to middlemen (internet advertising purveyors with names like Propellerads, ExoClick and Adcash) and these middlemen are the ones who use that money to place ads on sites that traffic in stolen content. Sometimes one middleman gives money to another middleman. It’s complicated.

In fact, it’s so complicated the companies might claim “There’s nothing we can do.” Uh-huh. Question: If Honda ads started showing up on porn sites, do we not think someone over at Honda would get pretty damn aggressive about getting them taken down?

The technology exists. They can avoid placing ads on pirate sites. The question is: Will they?

To their credit, Congress recently called on companies and advertisers to do this very thing. I would like to thank them for their initiative. The Congressional anti-piracy caucus led by Reps. Bob GoodlatteBob GoodlatteDem wants hearing on Amazon's bid for Whole Foods Surveillance reform déjà vu If Congress kills class actions, the consequences could be deadly MORE (R-Va.) and Adam SchiffAdam SchiffThe Hill's 12:30 Report Schiff: Trump's undisclosed talk with Putin 'deeply troubling' Juan Williams: Trump's war on U.S. intelligence MORE (D-Calif.), and Sens. Sheldon WhitehouseSheldon WhitehouseLive coverage: Trump's FBI nominee questioned by senators Committees vie to be first to question Trump Jr. Lynch spox: Ex-Obama official didn't discuss Clinton probe with DNC MORE (D-R.I.), and Sen. Orrin HatchOrrin HatchHealthcare debacle raises pressure for GOP on taxes GOP frets over stalled agenda Overnight Tech: Groups clash over net neutrality ad campaign | Tech groups voice support for tax reform | China cracks down on WhatsApp MORE (R-Utah), sent a letter to several key advertising associations urging ad networks to develop "greater specificity" about how to stop legitimate ads from ending up on pirate sites, and to create a way to measure how effective those steps are.

These major brands can avoid funding illegal activity. They can. The question is: Will they?

Berg is a film and television writer and director whose credits include “Seinfeld”, “Curb Your Enthusiasm”, “Late Night with Conan O’Brien,” and The Dictator. He is currently executive producer on the HBO comedy series "Silicon Valley."