By Darren Hayes, professor, Pace University's Seidenberg School of Computer Science and Information Systems, New York City
Apple’s uncompromising pricing policy has also hurt consumer sales for the iPhone. Many carriers have been disgruntled with the pricing structure offered by Apple and have chosen to push more lucrative lines – especially the Samsung Galaxy S III. Apple’s litigious response to Samsung has done little to dampen consumer demand.
For many years, consumers were spoiled with new devices being unveiled by Steve Jobs -- an iPod one year, an iMac another year, Apple TV, the iPad and the list goes on. Nevertheless, it has been quite some time since Apple unveiled a new device. Rather, the company has decided to release new versions of the same devices. In many cases, consumers see very little difference between the iPad 2 and the iPad 3 or the iPhone 4S and the iPhone 5 and Apple has been punished for this.
Finally, Apple has been tremendously successful since the significant injection of capital by Microsoft. Its success has been remarkable, it has created thousands of jobs and left an indelible mark on our society. The company may have charged premium pricing for many years but consumers know that they have been provided with premium products with superior customer support and very often a superior consumer experience.
Hayes is a professor at Pace University’s Seidenberg School of Computer Science and Information Systems in New York. A former investment banker, Hayes began his career in the financial services industry with Cantor Fitzgerald at the World Trade Center.