The campaign is being paid for by the Brazilian Sugarcane Industry Association, also known by the acronym UNICA.
Joel Velasco, UNICA’s chief representative in the United States, said tariff protections keep sugar ethanol imports artificially low. The fuel can be made more cheaply and offers greater greenhouse gas benefits than the corn variety, Velasco said.
UNICA opposes a bill that would extend the tax credit and tariff protection for five years.
“The point is to educate the consumer,” Velasco said. “Cane ethanol is clean, affordable and renewable.”