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Climate advocates plan $11 million ad campaign targeting ‘key senators’
Environmental groups and some liberal advocate organizations plan to announce an $11 million ad campaign Thursday to bolster support for Senate passage of climate change and energy legislation.
The League of Conservation Voters, Sierra Club, Service Employees International Union, and VoteVets.org, a liberal military and veterans advocacy group that supports climate legislation, back the campaign.
The groups did not provide specifics of the ad buy ahead of a Thursday rollout, but one environmentalist said TV is a key component. The groups say the campaign will target “key senators” both before and after the vote on energy and climate legislation.
Senate Majority Leader Harry Reid (D-Nev.) plans to bring a bill to the floor this summer, and is gathering the Senate Democratic caucus Thursday for a meeting to discuss the legislation.
Climate advocates are struggling to keep greenhouse gas limits in the mix as the bill takes shape.
