Rustbelt lawmakers are using floor speeches to hail Eminem's ad for Chrysler, though some of the lawmakers don't seem too familiar with the rapper himself.
At least three members have seized on Chrysler’s two-minute Super Bowl ad “Imported from Detroit” as emblematic of their districts’ struggles and their hope for economic resurrection.
The ad, played for the first time during the Super Bowl, featured a montage of gritty scenes from industrial Detroit and music and a cameo from the city’s native son and rap superstar, Eminem. The ad has been viewed on YouTube more than 4.5 million times since Sunday.
Rep. Hansen Clarke (D-Mich.), who represents the River Rouge district, where Ford still builds many of its cars, called it "a great TV ad” and said "the rapper highlighted the grittiness and ingenuity of Detroiters that gives us the ability to make some of the finest vehicles in the world.”
Earlier in the day, Rep. Candice Miller (D-Mich.) said the spot had “touched the hearts of America" with its focus on redemption and the enduring spirit of a great American city. She echoed the ad in urging consumers to buy their vehicles “imported from Detroit.”
Rep. Marcy Kaptur (D-Ohio), who represents Toledo, an Ohio industrial town just outside the Detroit’s Southern border, said the ad “captured the struggle of our country through the lens of Detroit.”
Kaptur, however, seemed rather unfamiliar with Eminem himself as she mispronounced his name in her floor speech as "eemeeneem" and misidentified one of his most famous rap songs.