• Clean: Clean kitchen surfaces, utensils and hands with soap and water while preparing food;
• Separate: Separate raw meats from other foods by using different cutting boards;
• Cook: Cook foods to the right temperature by using a food thermometer;
• Chill: Chill raw and prepared foods promptly.
One in six Americans — some 48 million people — suffer from foodborne illnesses every year, according to the Centers for Disease Control and Prevention. The Departments of Agriculture and the CDC are also involved in the campaign, which will include radio, print and Web advertising.