AARP: Fewer plans will make exchanges easier to use

A new AARP report on state insurance exchanges says consumers will have an easier time comparing health plans if they're not presented with too many options.

AARP analyzed several existing Web portals for insurance to help states figure out the most effective designs for their exchanges' websites. The exchanges are envisioned as one-stop shops for individuals and small businesses to compare and purchase insurance policies.

AARP recommends that states develop tools to help consumers easily narrow their choices, which could be particularly important in states that elect not to let their exchanges keep plans from participating in the exchange as long as they meet federal standards.

"Consider the burden of consumer decision making in deciding how many health plans to offer," the report states. "In general—fewer, rather than more, choices will assist in decision making."