Report: White House seeking help from the NBA to enroll people in ObamaCare

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The news of a possible collaboration between the White House and the NBA was reported by Politico, which cited health officials in Massachusetts who had spoken with the Obama administration. 

The Health and Human Services (HHS) Department did not confirm the report. 

“We are speaking with a wide range of potential partners and organizations about our efforts to inform Americans of the opportunity to enroll in quality, affordable coverage in the health insurance marketplaces," said a HHS official.

If a partnership with the NBA did come to fruition, it would have a precedent in Massachusetts, where officials worked with the Boston Red Sox to promote that state's healthcare reform law. 

—This post has been updated.