Health and Human Services Secretary Kathleen Sebelius praised Rite Aid's plans while visiting a store location in Hoboken, N.J.
The chain joins a long list of other healthcare interests engaging in ObamaCare outreach, including CVS, Walgreens and WebMD.
Insurance agents participating Rite Aid's effort will receive specific training related to the Affordable Care Act, according to Rite Aid Chairman John Standley.
They will be eligible for commissions on policies they sell, but will not be affiliated with specific insurance companies.
In-person consultations will be available to consumers 12 hours per week in most states where Rite Aid is located. Agents will also be trained to help consumers interested in Medicaid.