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Nursing homes launch anti-sequester ads

By Sam Baker - 09/17/12 12:09 PM ET

Nursing homes are launching a new TV ad this week urging Congress to repeal automatic cuts to healthcare spending.

The ad, set to run in Washington, D.C., during Congress's last scheduled week in session, urges Congress to repeal cuts in the much-maligned sequester, and avoid Medicaid cuts as part of an offset or larger debt-reduction agreement.

The American Health Care Association, which represents nursing homes and other skilled nursing facilities, is sponsoring the 30-second spot.

It features Beverly McKinney, who recovered in a skilled nursing facility after being hit by a car, telling the camera about her recovery, and says skilled nursing care would not be available if Congress slashes public programs.

Nursing homes depend largely on Medicare and Medicaid. The industry says it has already taken deep cuts, including payment reductions in the Affordable Care Act, and cannot absorb further hits.


Source:
http://thehill.com/blogs/healthwatch/medicare/249827-nursing-homes-launch-anti-sequester-ads

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