"For me, it all comes down to who I can trust and who’s best for my family’s finances? And I just don’t think Mitt Romney is looking out for us … We're not there yet, but President Obama has things heading in the right direction," the ad's female narrator says.
Planned Parenthood's advocacy arms have been heavily involved in the presidential election, backing President Obama and spending more than $6.5 million on ads against Romney. The group's public funding has been under fire from Republicans since they swept the House in 2010.
Romney's campaign has slammed PPAF for "false ads and dishonest attacks" it says distract voters from economic issues at stake in the election.
“Misleading political attacks will not change President Obama’s failed record," said Romney spokeswoman Amanda Henneberg.
"His policies have made it harder for women across the country to start businesses, get good jobs or see their children able to go to college and get started with their lives. Mitt Romney will lead us to a real recovery so that women — and all Americans — can succeed and live the American Dream."
The race is highly competitive. Obama and Romney are neck and neck in national polls and vying for every point of advantage in the swing states. A New York Times-CBS News poll from Tuesday found Obama with an 8-point advantage among women, but that gap is a wash given Romney's 7-point advantage among men.
Another survey out Wednesday suggested that Romney has closed the gap with female voters in Florida and Virginia.