The Food and Drug Administration released two draft guidance documents on Friday that aim to scare smokers off tobacco and prevent teenagers from getting hooked in the first place.
The first document helps tobacco companies comply with regulations requiring them to report on the quantities of potentially harmful chemicals in tobacco products. Simultaneously, the FDA established a list of 93 harmful and potentially harmful constituent ingredients that tobacco companies will be required to report for every regulated tobacco product sold in the United States.
The second guidance document provides details for companies that want to advertise or market a tobacco product as less harmful or associated with reducing the risk of tobacco-related disease.
"Today's actions represent critical steps forward on providing Americans with the facts about the dangers of tobacco use and to stop children from smoking," Health and Human Services Secretary Kathleen Sebelius said in a statement announcing the guidance. "We will continue to do everything we can to help smokers quit and prevent kids from starting this deadly addiction."
The federal government issued the guidance under the authority of the bipartisan 2009 Family Smoking Prevention and Tobacco Control Act, which gave the FDA the power to regulate the tobacco industry.