Jon Potter to leave DiMA

Jon Potter, who has been executive director of the Digital Media Association (DiMA) for the past 11 years, is announcing today that he is leaving his post.

Potter has handled DiMA's public policy activities, advocating for members including MySpace Music, RealNetworks, YouTube, Apple and MTV Networks.

He's worked in areas of interest to the entertainment industry, most notably copyright, digital rights management and music royalties. He most recently lobbied to reduce the royalty fees Web radio services were required to pay.

Potter said he does not yet know where he will end up, but said he will likely stay in the technology or entertainment fields. His phone has been ringing, he said.  DiMA's board will begin a formal search for his replacement.

"I can't imaging leaving it entirely--there's still a lot of work to be done," he said.

He said companies such as Napster were ahead of their time and licensing models and he's enjoyed watching applications created by Rhapsody, iTunes and Pandora "capture enormous consumer attention," has been rewarding.

"It's been a set of long battles and challenging issues and negotiations and royalty fights," he said. "But it's been gratifying to see companies turn their ideas into businesses."