FTC considering ‘do-not-track’ list for online marketers

The Federal Trade Commission (FTC) is considering plans to make a “do not track” list for online advertising, similar to its current “do not call” list for telemarketers, according to the agency’s chairman Jon Leibowitz.

Such a program would be designed as a “universally easy-to-use mechanism for consumers that would run through the FTC or could be run through some sort of private entity,” Leibowitz said at a Senate Commerce Committee hearing on online privacy on Tuesday. 

“It’s, sort of, one thing we’re focusing on,” Leibowitz said. 

The FTC plans to release a report on online privacy before the end of the year that may include information on whether “do not track” seems viable.