The Chamber of Commerce, advertising groups, app developers and others asked the FTC to delay the implementation of the new rules until Jan. 1, 2014, saying they needed more time to ensure their products were in compliance. But privacy advocates urged the FTC to stick to the original date, arguing the companies had plenty of time to learn about the new rules.
In a letter to the business groups that had called for a delay, the FTC said it specifically chose the July 1 date to give companies enough time to comply with the new regulations. The commission wrote that the business groups "have not raised any concrete facts to demonstrate that a delay is necessary."
The commission said it will continue education efforts such as webinars, a compliance hotline, a business center blog and FAQs to help companies avoid running afoul of the new regulations.