“By utilizing the power of technology to capitalize on the power of democratic expression, our virtual march on Washington will help ensure that lawmakers hear from the people they represent —and help make immigration reform a reality," Bloomberg said in a statement.
The campaign is being sponsored by groups that come from very different sides of the political spectrum.
Bloomberg's group, the Partnership for A New American Economy, is co-chaired by Microsoft CEO Steve Ballmer, News Corporation CEO Rupert Murdoch and Disney CEO Bob Iger, as well as San Antonio Mayor Julian Castro and other U.S. mayors. Former Secretary of Commerce Carlos Gutierrez chairs Republicans for Immigration Reform. Liberal group Organizing for Action was launched after President Obama's reelection campaign to help promote his policies.
Events for the virtual march will continue until Thursday evening. Def Jam Co-Founder Russell Simmons and Rep. Darrell Issa (R-Calif.), among others, will join in the social media campaign on Thursday.
The "March for Innovation" is launching a day after the Senate Judiciary Committee approved an amended version of the Gang of Eight's immigration bill, which is expected to head to the floor next month.
The House is also teeing up action on the issue. Issa is slated to introduce a bill on Thursday that would boost the number of H-1B visas and green cards for highly skilled and educated foreign workers. Later in the afternoon, the California Republican will take part in the virtual campaign by hosting a question and answer session on video streaming website Livestream.