Google is trying to show it can be more transparent about collecting consumer data without new laws requiring such action.
Rep. Rick Boucher has said he wants privacy legislation to require Internet companies to tell consumers exactly what kind of personal information is being collected about them and how it is being used. Today Google is rolling out a new tool—a dashboard, Google calls it—that is supposed to show consumers all of the data the company stores about them.
The dashboard summarizes information associated with users’ Google account and directs them to links about personal and privacy settings for every product, including Gmail and Picasa.
By being more open with consumers about their data-collection process, Google is hoping to prove it is proactively transparent about how it uses data for advertising purposes.
Will it be enough to convince lawmakers?