He’s leading in most polls, but Donald TrumpDonald TrumpSocial media users troll GOP, Trump over ObamaCare repeal The Memo: Winners and losers from the battle over health care Trump angry Kushner, Ivanka went skiing during health debate: report MORE has already won another kind of race: the most popular Halloween costume.
Retailers around the country say sales of outfits, accessories — and especially wigs — inspired by the GOP presidential candidate are downright spooky, selling out well before Oct. 31.
Lorenzo Caltagirone says he’s seeing the same phenomenon at his Total Party store in Arlington, Va. “Donald Trump is definitely the most sought-out political costume this year.
“We have wigs that can help you create him. Basically, we can provide the wig and you can do the persona,” Caltagirone says.
At MaxWigs.com, one version of a ’do designed to resemble the real estate mogul’s remarkable mop has already sold out, even after owner Ray Lenci ordered extra inventory and stockpiled the strawberry-blond headwear, “knowing that it would be popular.”
But for those willing to shell out Trump-style cash, a “deluxe” version is still available.
“There are three versions of the wig itself, and it’s all based on the style,” explains Lenci. Although ranging in price from $14 to $30, the wigs might not be helping Trump’s campaign platform of bringing jobs back to America. The hair accessories, says Lenci, are “all synthetic fiber and it’s all made in China, of course. But it really comes down to the quality of the fiber and how well it takes dyes to get it to the more exact color of his hair.”
Now Lenci’s scrambling to get in another shipment before Saturday, saying, “It’s been a monster to deal with all of the interest in it.”
While Trump-related costumes are the hot item, other candidates — and at least one rapper who announced in August that he was making a future White House run — are getting a boost from trick-or-treaters.
“We are starting to see Bernie SandersBernie SandersMichael Moore warns Dems: Now is not the time to gloat Warren: 'Today is a great day... but I'm not doing a touchdown dance' Sanders: Canceled ObamaCare repeal vote 'major victory' for working class MORE-related terms increase over the last couple of weeks,” Caltagirone says. “And we saw some traffic when Kanye [West] announced his bid for 2020 at the VMAs. I think you’ll see that costume around this year in addition to all the variations of Trump.”
When it comes to the Halloween costume aisle, the Democratic front-runner is also giving other White House hopefuls a run for their money.
Lenci says a Hillary ClintonHillary Rodham ClintonWarren: 'Today is a great day... but I'm not doing a touchdown dance' Hollywood stars weigh in on GOP pulling healthcare bill Hillary Clinton: Today was a victory, 'but this fight isn't over yet' MORE wig is going gangbusters online. While the sassier, wavier “2015 version” of Clinton’s hair is sold out, the “2008 secretary of State version” is still available.
According to sellers, there’s a big uptick in political costume sales in general. “We are definitely seeing more political-inspired costumes,” says Spirit Halloween spokeswoman Trisha Lombardo, adding, “Even if this isn’t the year of the election.”
A survey by the National Retail Federation found politically themed Halloween get-ups to be the 10th most popular costumes among adults this year (the go-to witch costumes snagged the top spot).
But Lenci says he has a hunch as to why Trump, in particular, is proving to be such a popular costume choice: “He’s a character, and that’s what Halloween is all about.”
Kyle Plantz contributed.