He’s leading in most polls, but Donald TrumpDonald TrumpTrump on Istanbul: 'The terrorist threat has never been greater' Obama doubts Trump's alignment with most Americans Trump fundraising email calls to "indict" Clinton at ballot box MORE has already won another kind of race: the most popular Halloween costume.
Retailers around the country say sales of outfits, accessories — and especially wigs — inspired by the GOP presidential candidate are downright spooky, selling out well before Oct. 31.
Lorenzo Caltagirone says he’s seeing the same phenomenon at his Total Party store in Arlington, Va. “Donald Trump is definitely the most sought-out political costume this year.
“We have wigs that can help you create him. Basically, we can provide the wig and you can do the persona,” Caltagirone says.
At MaxWigs.com, one version of a ’do designed to resemble the real estate mogul’s remarkable mop has already sold out, even after owner Ray Lenci ordered extra inventory and stockpiled the strawberry-blond headwear, “knowing that it would be popular.”
But for those willing to shell out Trump-style cash, a “deluxe” version is still available.
“There are three versions of the wig itself, and it’s all based on the style,” explains Lenci. Although ranging in price from $14 to $30, the wigs might not be helping Trump’s campaign platform of bringing jobs back to America. The hair accessories, says Lenci, are “all synthetic fiber and it’s all made in China, of course. But it really comes down to the quality of the fiber and how well it takes dyes to get it to the more exact color of his hair.”
Now Lenci’s scrambling to get in another shipment before Saturday, saying, “It’s been a monster to deal with all of the interest in it.”
While Trump-related costumes are the hot item, other candidates — and at least one rapper who announced in August that he was making a future White House run — are getting a boost from trick-or-treaters.
“We are starting to see Bernie SandersBernie SandersThe Trail 2016: 11 hours, 800 pages, 0 changed minds Sanders raising money to send delegates to Philadelphia Sanders: Brexit should 'sound an alarm' for Dems MORE-related terms increase over the last couple of weeks,” Caltagirone says. “And we saw some traffic when Kanye [West] announced his bid for 2020 at the VMAs. I think you’ll see that costume around this year in addition to all the variations of Trump.”
When it comes to the Halloween costume aisle, the Democratic front-runner is also giving other White House hopefuls a run for their money.
Lenci says a Hillary ClintonHillary Rodham ClintonTrump fundraising email calls to "indict" Clinton at ballot box Mellman: Hillary is no Brexit Moulitsas: Clinton in place to win MORE wig is going gangbusters online. While the sassier, wavier “2015 version” of Clinton’s hair is sold out, the “2008 secretary of State version” is still available.
According to sellers, there’s a big uptick in political costume sales in general. “We are definitely seeing more political-inspired costumes,” says Spirit Halloween spokeswoman Trisha Lombardo, adding, “Even if this isn’t the year of the election.”
A survey by the National Retail Federation found politically themed Halloween get-ups to be the 10th most popular costumes among adults this year (the go-to witch costumes snagged the top spot).
But Lenci says he has a hunch as to why Trump, in particular, is proving to be such a popular costume choice: “He’s a character, and that’s what Halloween is all about.”
Kyle Plantz contributed.