Even though NBC ended its business relationship with Donald TrumpDonald TrumpMcCain says he hasn't met with Trump since inauguration Mulvaney: Let states figure out 'essential health benefits' How President Trump can restore sanity to America's labor laws MORE last year, the network’s chief is calling the GOP presidential front-runner “one of the most important political figures of our time.”
“I think that reconciles quite easily with we’re not in business with him, but love it or not, he’s one of the most important political figures of our time and he’s on our shows,” said Greenblatt.
The network parted ways with Trump last June, ending a business partnership the White House hopeful had with NBC as host of “Celebrity Apprentice” and as the then-co-owner and executive producer behind the Miss Universe and Miss USA pageants, after he made controversial comments about immigrants during his presidential campaign kickoff.
At the time, Trump said NBC was “weak and foolish to not understand the serious illegal immigration problem in the United States.”
But Trump has been a regular guest on NBC entertainment and news programs since the falling out. He appeared on “The Tonight Show With Jimmy Fallon” on Monday, and guest hosted “Saturday Night Live” in November.
“He was on the show and the Earth didn’t fall on its axis,” Variety quoted Greenblatt as saying Wednesday of Trump’s “SNL” gig. “It was a highly rated show and that’s always a good thing. At the end of the day, he’s the frontrunner of the Republican nomination.”
“If we were in the business of never having anyone guest on the network that had views that were different than our views, we would be out of business,” Greenblatt said.