President Obama was seen snapping a “selfie” at former South African President Nelson Mandela’s memorial service on Tuesday.

The commander-in-chief was photographed posing for a phone pic with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt, while a stern-faced Michelle ObamaMichelle LeVaughn Robinson ObamaGeorge H.W. Bush in intensive care Michelle Obama congratulates duke and duchess of Cambridge on royal baby ‘Morning Joe’ host: Trump tweeting during Barbara Bush funeral ‘insulting’ to US MORE sat next to him, during the ceremony in Johannesburg.

Mandela died Thursday at the age of 95.

The image of the world leaders’ snapshot ignited a flash of reaction on social networking sites, inspiring the hashtag #selfiesatfunerals on Twitter.

Obama isn’t the only member of the first family to get in on the “selfie” phenomenon. Michelle Obama shared her own photo with dog Bo on Twitter and Instagram back in August as part of a National Geographic initiative to create the world’s largest online animal photo album.

“Selfie” — defined as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website,” — was recently named Oxford Dictionary’s “2013 word of the year.”