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First lady Michelle ObamaMichelle LeVaughn Robinson ObamaObama plans to use Netflix deal to stop political divisiveness Michelle Obama tweets out first look at cover of new book Netflix surpasses Comcast in market value MORE says her “Let’s Move” initiative is not about physical appearance.


She introduced the program in 2010 in an effort to help reduce the rate of childhood obesity.

“This campaign isn’t about how kids look. It's about how kids feel,” Obama said in an interview that aired Friday on NBC’s “Today” show. “And we want our kids to feel, inside, the best that they can feel so that they become all that they were meant to be.”

As part of the initiative, which turned four this week, Obama and other administration officials unveiled sweeping changes on Thursday to the nutrition label for the first time in 20 years.

The labels will feature calories more prominently, include added sugars, and change serving sizes of foods to reflect how much Americans typically eat.

Obama said she doesn’t talk about weight or looks with her two daughters, Sasha and Malia. 

“We don’t talk about weight. We don't talk about physical appearance,” Obama said. “We talk about health. We talk about what's on the inside. We spend so much more time talking to our girls about being kind and treating others well, and being passionate and respectful.”