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First lady Michelle ObamaMichelle ObamaObama and Trump haven’t talked since inauguration For Democrats, no clear leader Obama reportedly spending a month in French Polynesia MORE says her “Let’s Move” initiative is not about physical appearance.


She introduced the program in 2010 in an effort to help reduce the rate of childhood obesity.

“This campaign isn’t about how kids look. It's about how kids feel,” Obama said in an interview that aired Friday on NBC’s “Today” show. “And we want our kids to feel, inside, the best that they can feel so that they become all that they were meant to be.”

As part of the initiative, which turned four this week, Obama and other administration officials unveiled sweeping changes on Thursday to the nutrition label for the first time in 20 years.

The labels will feature calories more prominently, include added sugars, and change serving sizes of foods to reflect how much Americans typically eat.

Obama said she doesn’t talk about weight or looks with her two daughters, Sasha and Malia. 

“We don’t talk about weight. We don't talk about physical appearance,” Obama said. “We talk about health. We talk about what's on the inside. We spend so much more time talking to our girls about being kind and treating others well, and being passionate and respectful.”