Scott Brown action figures debut (clothing optional)

Sen.-elect Scott Brown (R-Mass.) showed off a toy version of his much celebrated pick-up truck on the Jay Leno Show last week -- and now there's a perfect sized "Scott Brown" to drive it.

Herobuilders introduced three different action figures of the soon-to-be senator this week, each priced at $34.95, and CEO Emil Vicale says all three versions are selling like hotcakes.

The "2012 Executive" doll is dressed in a campaign-ready gray suit and a party appropriate red tie. Alternately, the "Cosmo Man" version is shown sporting only a fig leaf, a reference to Brown's 1982 nude photo shoot for the ladies' mag.

But the biggest seller is the "Everyman" version, which arrives wearing jeans, sneakers, and a t-shirt that riffs on the iconic Mastercard commercials; "Driving to D.C. in a pickup truck? Priceless."

Herobuilders has shipped the dolls "all over the place," not just to Massachusetts and inside the Beltway, and the site is getting more than 2,000 unique visitors a day.

But despite Scott Brown's popularity in political circles these days (well-spoofed on Saturday Night Live), Vicale said Brown is no match for the company's perpetually best selling action hero. "He can't touch Sarah Palin!"


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