House lawmakers and Latino celebrities will unveil a new census campaign Wednesday afternoon on Capitol Hill.
The bold-faced names, including Disney's Demi Lovato, actor Wilmer Valderrama and actor Luis Guzman, will urge Americans to fill out the government form.
Latinos were the most under counted during the last census, an estimated 700,000 in Los Angeles county alone, according to Maria Teresa Kumar, executive director and co-founder of Voto Latino.
“The hope is that we reach and empower the youth, who are gatekeepers in most Latinos households,” Kumar said. “Participation is crucial and the act of not participating translates into an estimated 10,000 per person in federal funds.”
Reps. Xavier Becerra (D-Calif.), Michael Honda (D-Calif.), Judy Chu (D-Calif.) are scheduled to appear at the press briefing.