Rep. Aaron Schock (R-Ill.) has a new YouTube video out this week touting the GOP’s “YouCut” program. And Republicans have been tweeting the video like crazy.
But some could see the ad as having a mixed message. The minute-long
spot focuses on the cost of the signs posted outside of construction
projects identifying them as “Recovery and Reinvestment Act” programs.
Schock stands in front of an unimpressive version of one of these signs,
which he calls “propaganda,” and says it cost more than $10,000 to
The ad is designed to provoke outrage over the cost of
the signs, but it also features Schock saying, “I’m sure you’ve seen
[these signs] all around the country” — inadvertently reminding viewers
that recovery projects are happening all over the place, which is a
major Democratic talking point.
And finally there’s the
music. For an outrage video, the cheerful, B.B. King-style blues guitar
feels just a little too much like everything’s A-OK.
A spokesman for Schock told ITK that he had spotted four signs for one project in Illinois. “We’re just giving the public a chance to vote on stopping this spending via the … YouCut program,” he said.