James Carville is a poster boy for this. How better, for instance, to enhance his image as the always-outspoken "Ragin' Cajun" than to compare Bill Richardson to Judas Iscariot?
Richardson certainly infuriated Carville and his fellow Clinton backers by coming out for Barack Obama, but does that warrant a comparison to one of Christianity's supreme villains? Even Carville finally had to admit that was "out of bounds.” Mind you, he didn't apologize. He made light of it. That way he could calm the uproar a bit while keeping the bad-boy image intact and the big buck flying toward that carefully maintained high profile.